Os Princípios Básicos de Impressões de anúncios
Os Princípios Básicos de Impressões de anúncios
Blog Article
Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
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Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.
Impressions: Impressions refers to the number of times an ad is seen or scrolled past. In the real-time bidding process, advertisers don’t pay for one individual impression, but rather the cost per thousand impressions (CPM).
This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.
This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.
Before the bidding begins, advertisers set targeting parameters, such as maximum bid price and target audience. check here These parameters are essential for determining which impressions the DSP will bid on.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
The precision of the real-time bidding algorithm allows marketers to spend their ad dollars on high-value impressions.
There are also many considerable benefits of real-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.
Ad fraud happens when scammers (or any parties with ill intent) try to trick digital ad networks by falsifying impressions and clicks using bots. Obviously, bots aren’t real people — so they aren’t potential buyers you can eventually convert into customers.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
They then meet in the middle at the ad exchange, the marketplace where the real-time bidding actually takes place.
Caso prefiras utilizar uma campanha ou 1 Argumento por anúncios existente, sabe saiba como produzir um anúncio moderno utilizando uma campanha existente.